€ 240,000 in extra revenue by adjusting course earlier
A worked example, not a client result. The figures are assumptions; the AI impact scan replaces them with your company's own.
- Company
- B2B distributor, 65 employees, 400 active customers
- Annual revenue
- € 12 m
- Extra gross profit
- € 72,000 per year
The problem
A distributor with 65 employees and 400 active customers sees revenue slipping slightly. The monthly reports show that revenue is falling, but hardly where commercial opportunities are being missed.
What The Sixth Seat sees
By combining CRM, order history, margins and customer activity, the commercial AI agent flags:
- 40 customers are structurally ordering less.
- 25 customers buy a narrower product mix than comparable customers.
- 15 high-value quotes remain unanswered.
The AI agent ranks the opportunities and advises the sales team which customers deserve attention first.
The calculation
| Result | Calculation |
|---|---|
| Recovered revenue from existing customers | 20 × € 6,000 = € 120,000 |
| Extra cross-selling | 20 × € 3,000 = € 60,000 |
| Additional quote conversion | 6 × € 10,000 = € 60,000 |
| Total extra annual revenue | € 240,000 |
| Extra gross profit at a 30% margin | € 72,000 |
Assumption: the revenue contributions do not overlap. Gross profit is before additional sales costs and before the cost of The Sixth Seat.
The message
You don't always need new customers to grow. Sometimes the biggest opportunity is already in your existing customer base. You just have to see it in time.
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